Mys vegetable chips
Mys is a new brand of vegetable chips, invented together with Emma Rapaille and Emilia Viaene. It is chips made from misshapen vegetables combined with fair-trade herbs. The name ‘Mys’ is Swedish for the feeling of cosiness when you share simple things, or just ‘misshapen’ or ‘mysterious’.
We implemented the ‘imperfect touch’ in a hand drawn logo with drawings of the vegetables.