Mys vegetable chips

mys

Mys is a new brand of vegetable chips, invented together with Emma Rapaille and Emilia Viaene. It is chips made from misshapen vegetables combined with fair-trade herbs. The name ‘Mys’ is Swedish for the feeling of cosiness when you share simple things, or just ‘misshapen’ or ‘mysterious’.

We implemented the ‘imperfect touch’ in a hand drawn logo with drawings of the vegetables.

parsnip

information

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