Sam Francis dripping font

 

Disciplines art-direction – typography

Publication Type design encyclopedia, Luc Devroye

 

The story of an artist

 

We were asked to design a font for an artist. My inspiration? Sam Francis (1923 –1994), an American painter. He died the year I was born, which was a strange experience. But what intrigued me most was his dripping technique. This lead to the idea of creating my own visualizing-style with a pencil, water and a water pistol.

 

Design

 

The result is a poster with the whole alphabet and another poster with a typical slogan for Sam Francis: Be satisfied with the moon, but aim for the stars.

 

Beautiful future

 

How does an artwork find a second life in something functional?