Vegetable chips packaging design


Disciplines art-direction – photography – branding – packaging design




Mys is a new brand of vegetable chips, invented together with Emma Rapaille and Emilia Viaene. Chips made from misshapen vegetables combined with fair-trade herbs. The name Mysis Swedish for the feeling of cosiness when you share simple things, or just misshapenormysterious.




I implemented the imperfect touchin a hand drawn logo with drawings of the vegetables.


Beautiful future


Who holds arguments against fighting foodwaste, against honest trade?