Disciplines art-direction – photography – branding – packaging design
Mys is a new brand of vegetable chips, invented together with Emma Rapaille and Emilia Viaene. Chips made from misshapen vegetables combined with fair-trade herbs. The name ‘Mys’is Swedish for the feeling of cosiness when you share simple things, or just ‘misshapen’or‘mysterious’.
I implemented the ‘imperfect touch’in a hand drawn logo with drawings of the vegetables.
Who holds arguments against fighting foodwaste, against honest trade?