Wisselwerken campaign





Disciplines art-direction – casting – graphic design – film – photography

Client Vlaams Instituut Gezond Leven

Models Kay Minne – Maarten Wynants

Story & design


How can we motivate business people to get up from their chair every 30 minutes? This playful campaign shows some extreme situations were people are moving while they’re working. Calling & skating? Typing & planking? Videocalling & fitness? It shouldn’t be so extreme. Check wisselwerken.be for some easy tips & tricks.